Last week, one of our Claim Your Youth credit unions had an open house for the grand opening of a new branch. The turnout was phenomenal and the new branch was packed. Two Claim Your Youth Team members went to take in the fun and ended up helping the credit union by running games and handing out promotional goodies and prizes.
In this day of blogs, Facebook, Twitter, websites, and all the other ways people meet and greet online, the success of this event proves that people still enjoy and crave face-to-face contact. Sure, you can answer a member question through email or your call center chat feature. But when your members come into the branch, it’s a great time to talk to them and find out what their real needs are, especially if the family is with them. Then take the opportunity to tell them about your Kirby Kangaroo and/or CU Succeed programs.
Make coming into the credit union fun for kids, and it will become an experience they remember as they get older. Set up a kids corner — the corner can be as easy as a folding table with some Kirby Kangaroo coloring pages or go big with a plastic playhouse or mural.
Always have something for the kids to do — try to have a few extra Kirby Kangaroo newsletters on hand. The kids will remember the experience, and their parents will thank you for making it easy to bring their children into the credit union. If you belong to the CU Succeed or Kirby Roo programs, have those newsletters available nearby for teens and parents to read.
You’ll end up with parents who understand that you value not just their membership but your relationship with the whole family, and chances are their children will eventually become members too. That face-to-face, personal contact is a good way to invest in the future of your credit union.