Young it up

Tim McAlpine made some good points in Credit Union Management Magazine about ‘younging up’ our memberships…

>>According to the Filene Research publication, Big, Small, or Online? Young Adults’ Evolving Financial Preferences (http://tinyurl.com/filene-young-adult) by Rob Rubin, older consumers continue to be loyal to CUs, but by 2020, Gen Y will dominate the workforce, comprising 40 percent of all workers—all of them in an important borrowing phase of their lives.

The time to act is now. There are five areas to work on to nip, tuck and firm your credit union into dating shape.

Read the rest here.

Advertisements

About dotheroo

The Claim Your Youth team works with credit union professionals to better market to and reach young people... the future of credit unions.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s