This just came across my desk… The average age of credit union members is going UP – 48 years old and climbing. Yes, climbing.
Yet the youngsters are the money managers of tomorrow, the potential members who will need savings and checking accounts, affordable car loans after they get their driver’s licenses, and then more services as they get older and have their own little ones.
What is your credit union doing to capture that audience, mate?
As author Jim Collins said recently, “…It will be up to us to communicate to the next generation if we want to survive.”